My target customers are people similar to me. People who are proactive about their horses care and go show to HAVE FUN and compete against themselves. Just because we are not at every show doesn't mean we don't know what were doing... we take our riding seriously but do it to create a more pleasurable activity. To me, riding a well schooled upper level dressage horse is heaven! That's my idea of fun! My facility is geared towards more dressage and hunter/jumper (eventing is gaining popularity in our area so that may be an option in the future) but welcome any discipline. I will NOT be one of those barns that requires lessons or training and pressure clients to go show. I've been at the giant show barns, worked for some top hunter/jumpers and I hated how competitive it was and how the horses were treated like porcelain dolls who had crappy ground manners. I want to host a variety of clinics.... dressage, jumpers, driving, vaulting, "natural horsemanship"...
I realize I'm no longer the absolute bottom cheapest.. but I do offer the best value in my area and market it as so. I offer very generous referral rewards ($100), I accept feed coupons, working options, lesson horse programs. I basically built MY dream boarding facility and treat people the way I would've wanted to be treated.. but I still have alot to learn about the business.
People always say "Ask your boarders" and I do.. but I like to get as many opinions as possible because although I do care about my current boarders I'm trying to build my business and attract more! I also have had boarders come from all across the country... which is why I like horseforum so much. I get to see how things work all around the world. It's pretty neat..
~ Starline Stables ~