Likes and Dislikes in a for sale ad for future buyers
 
 

       The Horse Forum > Riding Horses > Western Riding > Barrel Racing

Likes and Dislikes in a for sale ad for future buyers

This is a discussion on Likes and Dislikes in a for sale ad for future buyers within the Barrel Racing forums, part of the Western Riding category

    Like Tree9Likes

     
    LinkBack Thread Tools
        09-09-2013, 02:13 PM
      #1
    Foal
    Likes and Dislikes in a for sale ad for future buyers

    Hi I am writing a paper for my marketing class. I choose horse buying. What does potential horse buyers look for in a for sale ad? Thank you for your help and time :)

    Horse Buyers:
    When looking at potential new horses what do you look for in the ad? What info do you want to know? Would you want an ad with only a few sentences or prefer a longer ad (3-4) short paragraphs? Where would you like to see the price? Top or bottom after the info? What picture angles do you want to see? Any specific shots? What is the most frustrating thing about looking at future prospects?
    Posted via Mobile Device
         
    Sponsored Links
    Advertisement
     
        09-09-2013, 02:18 PM
      #2
    Yearling
    I like to see good conformation shots, horse standing square, level ground, ect. If an ad says the horse does trails/barrels/jumping, I want to see a picture of that horse under saddle doing what it says it can do. I prefer longer ads but not rambling ones, and I like the price upfront, bottom or top it doesn't matter.
    I want to know gender, registered or not, breed, age, previous accomplishments, ties/clips/hauls, and what disciplines the horse does, as well as what level of rider the horse needs.
    Posted via Mobile Device
    smrobs, Corporal and Cynical25 like this.
         
        09-09-2013, 02:22 PM
      #3
    Foal
    I am new to horses and not sure about much, but I will say that I would be more likely to buy a horse that I have a lot of info on. If I am going to commit to buying a horse for a few thousand dollars, I would want to know its back ground, behavior, if it reacts to some things differently, for instance I know a horse that freaks out at the scent of a pig. Someone with pigs on their property will not like having that horse. Like I said I don't know much about horses, but I do think the more info the better. I would be willing to pay a little more for a horse I know more about, then less for a horse that I know less about, even if the two seem identical
    Posted via Mobile Device
         
        09-09-2013, 02:27 PM
      #4
    Trained
    Minimum requirements for me to even look at an ad are age, height, sex (gelding, mare, stud) breed (if known...marked "grade" if not), temperament level, and training level and discipline(s). After that, it's all fluff. A little more detail about training is nice (if a jumper or eventer, schooling and competing heights; if dressage, schooling and competing levels; if a gaming horse, times in various games).

    I prefer to see the price at the bottom of the ad. That way as I'm reading, I'm building a mental picture of how much I think the horse should be worth, based on its background/training, and when I get to the end, I can compare what I came up with to what the seller is asking.

    As for pictures, ideally I like to see the typical conformation shots (side, back and front with the horse standing square with its head up, taken from opposite the horse's barrel and no tack on other than a halter) and a few action shots, some under saddle and some not. The horse should be clean (freshly groomed, but not still wet from a bath) and well turned out. Pics of the horse grazing or that are at wonky angles are absolutely useless, as are pics of a filthy horse standing in a mucky field or pen. A video of the horse moving at liberty and/or under saddle in its discipline is extremely helpful, but not necessary.

    The most frustrating thing about looking at horse for sale ads is the lack of knowledge and the poor presentation of the horse for sale. Saying you have a male horse that can make babies and is sometimes rideable when there aren't girl horses around makes you sound like an idiot who shouldn't be around horses, much less own them. Putting up grainy, blurry, far away pics of a filthy horse grazing in a field is just a waste of everyone's time.

    Do a search for "Dumbest Horse For Sale Ads" thread on this forum and you'll see a plethora of examples of how NOT to make an ad for your horse.
    Posted via Mobile Device
    Corporal likes this.
         
        09-09-2013, 02:29 PM
      #5
    Started
    Well to start,Pictures & price are a must!! There are too many ads out there to weed through,if there is no pictures I don't even bother looking at them. Then there are pics they should show a horses conformation so profile shot preferred, also pics that show horse doing what he discipline he does best. Don't bother with those shots of your horse eating grass in pasture,you standing on horse,disproportioned head/body shots etc they are not appealing. Pedigree filled out,accurate height of horse,what he CAN do,accomplishments if any,level of rider required.Getting all flowery with words Telling me horse is sweet & pretty etc is something is subjective to owner so stick to facts in ad. Videos that show the horse nicely are a bonus!
         
        09-09-2013, 02:47 PM
      #6
    Green Broke
    Quote:
    Originally Posted by Runninghot88    
    Hi I am writing a paper for my marketing class. I choose horse buying. What does potential horse buyers look for in a for sale ad? Thank you for your help and time :)

    Horse Buyers:
    When looking at potential new horses what do you look for in the ad? What info do you want to know? Would you want an ad with only a few sentences or prefer a longer ad (3-4) short paragraphs? Where would you like to see the price? Top or bottom after the info? What picture angles do you want to see? Any specific shots? What is the most frustrating thing about looking at future prospects?
    Posted via Mobile Device
    I'm going to split my answer in two:

    For an unbroke prospect I want to know age, gedner, approximate height, is the horse registered (breeding), what is the horse's temperment like, how much have they been handled, do they load in the trailer, etc. I prefer a well-written ad with several paragraphs describing the horse. I also like the price clearly written at the top of the ad because I don't want to waste my time reading the ad if the horse is out of my price range. The most frustrating thing is when people post poor photos. I want good conformation shots from the side, front, and back, with the horse standing square on level ground. It would be nice to have a video of how they naturally move their body, but that isn't a deal breaker for me.

    For a broke prospect, the above still applies but I want details, details, details about the horse. If they are young, have they ever bucked or reared (although can be asked of older horses too)? What exactly have they accomplished in their discipline? If they placed at a show, how many contestants were there? I want to see VIDEO of the horse doing what they are trained to do. I don't really care so much to see pictures of the horse doing their event (I'd rather have confo shots) which is why the video is better.
         
        09-09-2013, 03:47 PM
      #7
    Foal
    Can you guys ad pictures of the anles? The good, the bad, and the ugly? From the high priced horses to the low priced horses. Would like to see demonstration photos to better describe in the paper :)
    Posted via Mobile Device
         
        09-09-2013, 03:55 PM
      #8
    Yearling
    I like where the price is at the top. When buying I have my set price range so I scroll through the horses priced within it. I like to see as much information as possible, just like I write my sale ads. I want registered name, I want access to see bloodlines. Videos if you have them. Conformation shots, riding shots if broke. Every detail you can think of to put in there.

    My gelding when I called about him his old owner was so honest. I wasn't afraid to drive 6 hours one way to see him because she had told me he was short, needed some work, had asked me what I planned to do with him. Showed me she cared about him anyway.
    Posted via Mobile Device
         
        09-09-2013, 03:58 PM
      #9
    Showing
    I want:
    - photos. I rarely look at text only ads. In today's day and age, photos are a must. Also, I hate photos that look like the person stopped on the road, rolled down the window and used their zoom to get a fuzzy picture of the horse grazing. Take the time to get at least one decent photo.
    - short, quality description. I don't need paragraphs on the horse, and I won't read it. Short and sweet. I can find out about the details when I meet the horse. In the ad, I want age, height, sex, training level, what the horse can do, UTD on vaccs, and ground manners (ie does it load/haul/bathe etc), and vices if any.
    - link to video, or video available upon request. In today's day and age, video should be a standard practice.

    I'm separating this one as its a big of a rant:

    - PRICE. You'd think this is a no brainer but it isn't. List the $&%#ing price. Unless you're asking upper 5 digits or higher, list the price!!!!!!! I will look right over an ad that says "please contact" when the horse is clearly not a "private treaty" horse. I actually laughed out loud at an ad that said "contact for price, mid to high four digits." Then list it. Four to mid five digits should be listed. You can get snooty and "inquire for price" when it's over the mid-5-digits. I hate seeing entire web pages with 4-to-low-5 digit horses without prices listed.
    Hate it.
    Posted via Mobile Device
         
        09-09-2013, 04:01 PM
      #10
    Green Broke
    Price, age, gender, decent pictures, training level. COMPLETE LOCATION INCLUDING STATE ! See so many adds with only a town name.
    Corporal likes this.
         

    Thread Tools

    Similar Threads
    Thread Thread Starter Forum Replies Last Post
    Wintec 500 AP Saddles likes and dislikes? phoenixbabey Horse Tack Reviews 12 01-10-2013 07:05 PM
    10 year old Palomino, Likes and Dislikes...Looking for helpful suggestions LindseyB Horse Training 20 05-27-2012 07:05 PM
    (Ontario buyers only!)17 1/2" Regency Saddle for Sale lifeisinhorses Tack and Equipment Classifieds 4 03-14-2011 08:36 PM
    Breed Likes and Dislikes Current Displeasure Horse Talk 10 07-23-2009 11:05 PM
    Saddle bags -- likes and dislikes NorthernMama Horse Tack and Equipment 10 08-18-2008 02:10 PM



    All times are GMT -4. The time now is 05:14 AM.


    Powered by vBulletin® Version 3.8.5
    Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
    Search Engine Friendly URLs by vBSEO 3.6.0