Join Date: May 2011
Location: Chino Valley, AZ
Minimum requirements for me to even look at an ad are age, height, sex (gelding, mare, stud) breed (if known...marked "grade" if not), temperament level, and training level and discipline(s). After that, it's all fluff. A little more detail about training is nice (if a jumper or eventer, schooling and competing heights; if dressage, schooling and competing levels; if a gaming horse, times in various games).
I prefer to see the price at the bottom of the ad. That way as I'm reading, I'm building a mental picture of how much I think the horse should be worth, based on its background/training, and when I get to the end, I can compare what I came up with to what the seller is asking.
As for pictures, ideally I like to see the typical conformation shots (side, back and front with the horse standing square with its head up, taken from opposite the horse's barrel and no tack on other than a halter) and a few action shots, some under saddle and some not. The horse should be clean (freshly groomed, but not still wet from a bath) and well turned out. Pics of the horse grazing or that are at wonky angles are absolutely useless, as are pics of a filthy horse standing in a mucky field or pen. A video of the horse moving at liberty and/or under saddle in its discipline is extremely helpful, but not necessary.
The most frustrating thing about looking at horse for sale ads is the lack of knowledge and the poor presentation of the horse for sale. Saying you have a male horse that can make babies and is sometimes rideable when there aren't girl horses around makes you sound like an idiot who shouldn't be around horses, much less own them. Putting up grainy, blurry, far away pics of a filthy horse grazing in a field is just a waste of everyone's time.
Do a search for "Dumbest Horse For Sale Ads" thread on this forum and you'll see a plethora of examples of how NOT to make an ad for your horse.
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