Likes and Dislikes in a for sale ad for future buyers - Page 2 - The Horse Forum
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post #11 of 18 Old 09-09-2013, 04:24 PM
Join Date: Mar 2013
Location: Texas
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I want to see all the pertinent info - age, gender, breeding, training, show record if applicable, a conformation shot (not saddled!) and an action photo of whatever sport(s) the horse is being marketed for - with the location and price at the end.

Your ad MUST be spell checked! If you don't take pride in your ad, I will assume you don't take pride in your horse care and will move to the next ad.

Feel free to give me thoughts on potential future ability, but I will call BS on "will excel in any direction." Please also spare me the cutesy pics of you hugging your sweet baby - I'm looking for MY new horse, not looking to break your special bond. Same as removing personal pics from a house you are listing for sale; you want buyers to think this is the one for ME!

If you are asking big bucks for your horse, I expect professional looking photos/videos of a horse who is well groomed - show me that your product is worth the price tag and is being treated as such.

I detest seeing personal details like "Only for sale because I caught some rare disease and need money for medical treatments while I go through a messy divorce." There is a difference between truth in selling and oversharing. Need money? Tell me you are downsizing - we all know horses are expensive to maintain, I won't question you.
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post #12 of 18 Old 09-09-2013, 04:28 PM Thread Starter
Join Date: May 2012
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Do you prefer confirmation shots and videos of area of discipline over, confirmation shots and pictures of discipline?
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post #13 of 18 Old 09-09-2013, 04:40 PM
Join Date: Mar 2013
Location: Texas
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I'm fine with the ad stating "video upon request," as long as there are pics to show me that I want to spend the time asking for that video.

But honestly, videos are pretty much a requirement, these days, IMO. The majority of horse-owners can at least rest their cellphone-in-hand on a fence post to reduce the shakiness for a nearly free video, but if you're asking $20k you will need to step up the quality.
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post #14 of 18 Old 09-09-2013, 04:57 PM
Join Date: Oct 2007
Location: Alberta, Canada
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The photos capture my interest, the video sells the ability. Don't post crap photos. I'd rather see one really good photo than 10 crappy ones. I don't want to see photos that don't show me anything - ie a nose photo because you couldn't get him to stay away from you.
I will echo Cynical's post as well - leave out the "bond" photos - you want this to be my new horse, I don't care for cutesy photos of you and the horse.
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post #15 of 18 Old 09-09-2013, 07:50 PM
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Join Date: Feb 2011
Location: AZ
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Since I'm older & "little" I want to know the height. If you say 14.2 I don't want to see ahorse over 15 Hands! Be accurate in what is stated.
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post #16 of 18 Old 09-09-2013, 08:27 PM
Join Date: Dec 2011
Location: Maryland
Posts: 1,264
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Not in any particular order but agree with what has already been posted.

Especially on these ad sites, don't list the price as $1 or for that matter as private treaty; listing a general number like mid five figures is OK I guess but I would still prefer to see an actual number as "mid-5 figures" could indicate anything from $45K - $65K and $20K is a VERY large gap. It wastes my time and the seller's if I have to call on a horse, get into a very long winded conversation about the fact the horse walks on water, only to find out the horse is more than well over my price range.

Pics are preferred and these should be correct conformation shots. I don't need to see the horse eating grass or paling around with his/her pasture buddies. As with what another poster said, "call or e-mail for vid" is fine but HAVE the vid available and don't come back with, well, I posted the ad but I haven't had time to get the video and give a list of excuses as to why a vid won't be forthcoming for another two weeks..(and that is no exaggeration on my last horse hunt).

I want a general temperament evaluation; level of rider required; ground manner evaluation; training; show history (in general). Was the horse shown only at schooling shows or were they shown at recognized shows?

I admit I found my last horse off a very basic ad that had no picture, no video, and extremely basic information. Normally I would have passed but something kept bringing me back to the ad. In one of the conversations with the owner as I was going through the PPE process, she asked me what I thought of the ad. I told her it would normally have been one I ignored and she said she writes the ad on what she tends to look for. To her, getting all the other info first hand by phone, not even necessarily by e-mail, is the important part. She did indicate that several of her friends had pointed out that times have changed and people expect photos and video :)

As for the video, if someone is selling a horse as a dressage horse, don't post a vid of the horse jumping, free jumping or being ridden in a lazy type manner. One vid I found was in an ad selling a dressage horse that never showed the horse's movement. All it showed was the horse being groomed and tacked..and they took 15 mins to do that. Also, the vid shown should be current. One horse I looked at had a great vid...from three years ago, but, the current physical shape and condition was vastly different and didn't resemble the vid posted for the sale ad other than the horse was the same color. The asking price was fine for the vid placed but the asking price for the horse when I saw him put the asking price as way better than half.

And sorry..but I agree. Spelling, grammar, ad accuracy and general flow is also important. Don't repeat information, don't copy and paste someone else's ad (called on a gelding only to find out the horse was actually a was copied and pasted from another horse's). Same with another gelding..the name in the ad (not really important but the seller never did correct the ad) was of her stallion and of the horse for sale..the age and foaling dates were all wrong as well. She had her stallion's age but this horse's foaling date and the age/date didn't match.

Don't post an ad titled with "Great personality and talented horse for sale, call for price and info" with absolutely no other information. Almost guaranteed the seller isn't going to get too many calls.
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post #17 of 18 Old 09-09-2013, 09:24 PM
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Location: Saskatchewan
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post #18 of 18 Old 09-09-2013, 09:40 PM
Join Date: Jul 2008
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Details, details, details. As far as I'm concerned, there can't be too much information about the horse in the sale ad.

If I'm buying a broke horse, I want to know if he bucked someone off once 10 years ago, I want to know if he was lame for a week after an abscess last summer, I want to know exactly what he's been exposed to and exactly what kind of training he's had. I want to know all the disciplines he's done, even if it was just for fun, and how he took to them.

BUT, I'm very persnickety about the type of horses I accept into my barn to become a part of my family. For that reason, it's usually easier for me to buy something young and unhandled or barely halter broke.

For something unhandled, I still want to know exact age, if they are registered, and if so, what their bloodlines are, I want to know if they respect fencing, I want to know if they've ever shown any aggressive tendencies either to people or other horses in the herd, I want to know if they've ever been lame at all and if they were treated for it. I want to know if they are easy or hard keepers, I want to know if they've ever had colic or founder and why, I want to know if they've ever had strangles or any other illness that either went untreated or was taken care of.

Etc, etc, etc. You get the idea LOL.
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