American Saddlery saddles are not bad if you spend the money for the more expensive ones. The cheaper ones are cheaper for a reason. I purchased a closeout barrel saddle a couple of years ago from them and it has done me well. I eventually gave it to my cousin because she needed a nice starter saddle.
I will, however, agree with the others that you should find a nice Circle Y (never been a fan of the Billy Cooks, though). Also, look into Tex Tans. I LOVE those things. They can be pricey, but it is sooooo worth it.