For his own sake as well as all the poor horses he's over produced Lizzie
He was always a regular around the sales and though not the brightest spark in the fire used to sell some really nice cobs at auctions to dealers, riding schools and trekking centres. His horses tended to have prettier heads and good rounded quarters which made them more popular. Of course he was content to get what he could for them then and the surplus went the way of all things surplus - to the slaughter yards.
I think he was built up to really believe he was more than he actually was - in the UK he was just another gypsy type horse breeder/dealer selling at the low end of the market then overnight he was made out to be like some sort of a celebrity
He had a load of cobs in a sale we were at in about 2005 and we bid on two of them as my son wanted a gypsy/traditional coloured cob which we did find eventually. The two he sold made way more than we saw as realistically priced and he took the others back home saying 'he could get a lot more for them' sold privately - doubtless he might but some dealer 'friends' we were standing with who had bought a lot from him in the past said he was 'pricing himself out of the average market as just because you can sell a few at a high figure doesn't mean you can sell them all like that especially in a small country like the UK, I think he was very dependant on the US buyers