Sponsorship Eventing
   

       The Horse Forum > Riding Horses > English Riding

Sponsorship Eventing

This is a discussion on Sponsorship Eventing within the English Riding forums, part of the Riding Horses category
  • Eventing how to get sponsorships
  • How to get sponsorship for eventing

Like Tree1Likes
  • 1 Post By Allison Finch

 
LinkBack Thread Tools
    10-17-2013, 07:57 PM
  #1
Foal
Sponsorship Eventing

We were wondering of any ways we could help get noticed and sponsored? We both are Eventers and compete well all over! We will soon have pics up aswell! Thanks!
     
Sponsored Links
Advertisement
 
    10-17-2013, 08:42 PM
  #2
Super Moderator
Sponsorship comes with exposure and your ability to sell yourself. First, you have to be pretty successful at the higher levels, mostly, for big corporate sponsorship. I do have some students at the lower levels who have gotten some local sponsorship that helps, but doesn't go very far.

Once you become known as a good competitor, you need to start making corporate contacts and sell yourself as a good medium for advertising. You can start with horse related sponsors, but don't limit yourself with just those. You would be surprised where sponsorship may come from.

Sadly, with today's economy, it is getting a bit harder for newer riders to find some serious money through sponsors.
Strange likes this.
     
    10-18-2013, 10:06 AM
  #3
Foal
Quote:
Originally Posted by Allison Finch    
Sponsorship comes with exposure and your ability to sell yourself. First, you have to be pretty successful at the higher levels, mostly, for big corporate sponsorship. I do have some students at the lower levels who have gotten some local sponsorship that helps, but doesn't go very far.

Once you become known as a good competitor, you need to start making corporate contacts and sell yourself as a good medium for advertising. You can start with horse related sponsors, but don't limit yourself with just those. You would be surprised where sponsorship may come from.

Sadly, with today's economy, it is getting a bit harder for newer riders to find some serious money through sponsors.
Thank you! Im about to start competing at Novice level(3'4 max) eventing in USEA on a 13h pony (I think that's sorta a bonus for me getting sponsored)
     
    10-18-2013, 04:17 PM
  #4
Foal
If you are serious about getting sponsored I would recommend doing a lot of research to start, check out other eventers' websites and see what they are doing and offering, and start gathering information and put together a basic sponsorship package that you can hand out to potential sponsors. The package should include some information about you, your past experience, your goals, what you are looking for and why you would be a good person to sponsor. People just don't give away stuff to whoever strolls up, the person who presents themselves professionally and actually hands them a package outlining their experiences, goals, and what they are looking for is going to be taken way more seriously than someone wandering around just looking for handouts.

Why exactly do you want to get sponsored? Do you want free stuff? Do you want monetary backing to travel to different competitions? Do you have a promising young horse you are wanting to bring up through the levels? It's not just about money and getting free stuff, a sponsorship is a working business partnership that benefits both parties. So you have to offer something in return, whether it be putting their logo on your trailer, advertising on your tack/clothing/saddle pads, making social appearances, publicly endorsing their products, etc. And then work to fulfill your end of it as well, so whoever it is will be happy with the arrangement and want to continue the sponsorship.

Someone who is well established at their current level and has good results will also be considered more seriously over someone who is newer to the sport and has an inconsistent show record. It's more beneficial for a larger company to sponsor someone who is higher up in the levels, more well known, and doing well because that is more exposure for them. Your biggest hurdle will be trying to convince people why a lower level, grassroots rider such as yourself deserves that support, instead of them giving it to a bigger name. This is where you also have to be a really good salesperson and have some marketing skills! A good salesperson could sell you a wet paper bag to carry your lunch in, so you have to learn how to sell yourself and really focus on your strengths.

It really depends on what you are wanting to do in the long run. It's possible to drum up a little bit of local support if you present yourself decently and put in a some effort. If it's larger sponsors you are talking about, that is harder to break into.
     
    10-19-2013, 05:47 AM
  #5
Foal
Firstly try and convey not what they can do for you as much as what you can do for them; explain what you'd be prepare to do (i.e. Clearly display their product, label your float, etc.).

Make sure your application is succinct. Include where you ride (what competitions, clinics) and how often you compete in competitions, ensure your photographs are professional. Keep updating companies with your progress! Also follow up applications, give them a call- companies want to see that you are determined and you will represent their products well.

If emailing, include all your information and a brief summary within the email itself and contact details in your application.

Finally it may be easier to start with smaller businesses first.

Good luck! :)
     
    10-19-2013, 11:49 AM
  #6
Foal
Quote:
Originally Posted by konie    
Firstly try and convey not what they can do for you as much as what you can do for them; explain what you'd be prepare to do (i.e. Clearly display their product, label your float, etc.).

Make sure your application is succinct. Include where you ride (what competitions, clinics) and how often you compete in competitions, ensure your photographs are professional. Keep updating companies with your progress! Also follow up applications, give them a call- companies want to see that you are determined and you will represent their products well.

If emailing, include all your information and a brief summary within the email itself and contact details in your application.

Finally it may be easier to start with smaller businesses first.

Good luck! :)
Thanks much:)
     
    10-19-2013, 11:49 AM
  #7
Foal
Quote:
Originally Posted by albertaeventer    
If you are serious about getting sponsored I would recommend doing a lot of research to start, check out other eventers' websites and see what they are doing and offering, and start gathering information and put together a basic sponsorship package that you can hand out to potential sponsors. The package should include some information about you, your past experience, your goals, what you are looking for and why you would be a good person to sponsor. People just don't give away stuff to whoever strolls up, the person who presents themselves professionally and actually hands them a package outlining their experiences, goals, and what they are looking for is going to be taken way more seriously than someone wandering around just looking for handouts.

Why exactly do you want to get sponsored? Do you want free stuff? Do you want monetary backing to travel to different competitions? Do you have a promising young horse you are wanting to bring up through the levels? It's not just about money and getting free stuff, a sponsorship is a working business partnership that benefits both parties. So you have to offer something in return, whether it be putting their logo on your trailer, advertising on your tack/clothing/saddle pads, making social appearances, publicly endorsing their products, etc. And then work to fulfill your end of it as well, so whoever it is will be happy with the arrangement and want to continue the sponsorship.

Someone who is well established at their current level and has good results will also be considered more seriously over someone who is newer to the sport and has an inconsistent show record. It's more beneficial for a larger company to sponsor someone who is higher up in the levels, more well known, and doing well because that is more exposure for them. Your biggest hurdle will be trying to convince people why a lower level, grassroots rider such as yourself deserves that support, instead of them giving it to a bigger name. This is where you also have to be a really good salesperson and have some marketing skills! A good salesperson could sell you a wet paper bag to carry your lunch in, so you have to learn how to sell yourself and really focus on your strengths.

It really depends on what you are wanting to do in the long run. It's possible to drum up a little bit of local support if you present yourself decently and put in a some effort. If it's larger sponsors you are talking about, that is harder to break into.
Wow! Thanks loads! Will will try:)
     

Thread Tools

Similar Threads
Thread Thread Starter Forum Replies Last Post
Sponsorship Questions? wolfcoe English Riding 6 10-16-2013 08:20 AM
Sponsorship?? JaneyWaney9 Horse Talk 0 08-25-2011 09:38 PM
What level do you need to ride at to get sponsorship? Kitty74 Jumping 7 03-24-2011 04:35 PM
Sponsorship...how does it work?? eralcx3 Horse Law 10 11-18-2009 09:49 AM



All times are GMT -4. The time now is 01:25 PM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Search Engine Friendly URLs by vBSEO 3.6.0