I check in on their website often; they do seem to have some beautiful horses. At one time my husband was interested in one of them, and the owner was very nice and helpful. Certainly not a "hard sell".
I don't mean to offend, but in my opinion, anyone who would buy ANY horse "sight unseen" is crazy. Many of the horses on their site are sold just that way, and for DWR (now called American Trail Horses on their site), that is a great compliment. But as a horse owner, I think those people are foolish. For me it isn't just looks, conformation or even performance and ability. It is also personality, and do I "mesh" with the horse. I have ridden some lovely horses that did everything right, but… their "attitude" and "willing demeanor" stand for a lot.
My current horse would probably not be chosen by most, but his kind eye, and his willingness on the trail when I went to meet and ride him is what really sold me. I think by buying a horse "sight unseen" you are asking for trouble, and also missing out on other horses that would be better match for you.
"Do you give the horse its strength, or clothe its neck with a flowing mane?" (Job 39:19)