Originally Posted by northernmama
Your logo is great from a printing viewpoint because you are using only 3 colours which is standard printing. However, your colours aren't standard which may cost extra. I would also work with it a bit more by seeing what it looks like if you eliminate some of the layers that aren't 100% because if you ever want to use this on a vehicle or as a cut out, you will lose those.
Other thought is that without the name, how does photography fit into the logo? May not be important.
(I used to do this for a living.)
Photos are gorgeous, as usual.
Edited to add: I also noticed that that horse shot in your copyright is NOT the same as the horse in your logo. I would work on consistency.
Thanks for your tips. I ended up dropping the outlined text and just went with Black Horse Photography in solid black lettering. They look great on my cards. That's pretty much all it was for.
The name goes with the work because I'm the photographer for the Indiana Friesian Horse Association and slowly building up my specialty being Friesian horses. Black horses.
You are also right about the consistency. When all that stuff was posted I was still toying with different things every five minutes. Nothing was the same, and I was changing stuff all the time till I was happy with it for a big horse fair I had a booth at.
Thank you for your tips! I need all the help I can get, that's for sure.