Hello! First, feel free to go to the bottom to read the question if you don't want to read. It's not essential, just background info.
I'm going to be event photography for a conference for a few days coming up. I got in touch with the person incharge of advertising and she basically said she was disappointed in the images from the past few years. I tried to explain to her that I'm at the mercy of the quality of my equipment, the lighting and the distance I have to keep between me, the participants and the horses. I pray the horse arena will be outside, but its doubtful! The rest of the conference is in conference center in a hotel.
The other thing was that the photos weren't large enough. She wants them "large" enough for full page ads. Assume what she means is that some (well probably a lot) of the images were grainy, which I really can't help working in low light with moving objects. She told me I need to set the quality of my photos higher. It's always on the highest possible without setting it to RAW.
So I guess, in short, my question is what exactly is RAW and would the photos be better quality if I shot using RAW?
Also, any advice on photography in less then ideal lighting would be much appreciated!
If it helps any I have a Canon Rebel xS, 10.1 megapixels, a 55-250mm and a 18-55mm, and a speedlite 430ex II flash.
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