Then theres JW, who was abandoned in a field for two years before we took him in. Some could call him a rescue, but we don't. He wasn't thin, did need some corrective trimming though, and wasn't neglected (in a pasture with ample grass and water) He's simply an investment that ended up working better for both him and us.
And Sour...well...in my mind she's a rescue, but I don't actually call her rescued. She wasn't necessarily neglected or abused, although some very rough handling caused her to go completely sour (hehehe....sour) with humans all together, and it took two years to gain her trust and be able to touch her wherever/trim her feet without sedating her. She's still iffy with some men too. So technically she went from bad to good.
My point is that each horse has its own backround and its own personal story. We don't know the details of another person's horse, and thus I don't necessarily think that its fair to judge them. And what good does it do anyways? As long as the animal is well cared for and happy, does it really matter? Its not hurting anyone, and if it strokes someone's ego, then I say go for it. Theres a lot worse that could be happening.