Prices??? - The Horse Forum
  • 1 Post By Equusketch
  • 1 Post By Flintlock
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post #1 of 7 Old 12-24-2011, 08:26 PM Thread Starter
Join Date: Jun 2009
Location: Napa, CA
Posts: 658
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I was just updating my web site and revised some of my prices a little. One of the things I struggle with most is what to charge people. I know lots of artists charge more for extra subjects, detailed backgrounds, tack, head vs. full body, etc. , but I want to make ordering as simple for the client as possible. I do charge a little extra for more than one subject, but nothing else.

I want to be affordable, but I also want to earn what my artwork is worth. I have been using artist quality materials as well as take extra steps (ie. rough sketches, taping method lilruffian uses, spraying art with a fixative) to ensure the best art I can produce. My website also costs money to maintain.

Another bugaboo of mine is shipping prices. Shipping varies so much, but I was thinking of just not charging shipping on first class mail for drawings as it's generally pretty cheap. It also might make me more marketable. Paintings cost quite a bit to ship however.

Anyway, I was wondering if ya'll could take a look at my web site and give me some feedback about my prices as they pertain to the quality of work I do. Please be honest. I want to know that my art is worth what I charge. For the most part people tell me I don't charge enough, but once in a while someone will make a comment about not being able to afford it.

Fyi, the prices are set in US dollars

Thank you!
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post #2 of 7 Old 12-24-2011, 08:45 PM Thread Starter
Join Date: Jun 2009
Location: Napa, CA
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Eh, I went ahead and included shipping for all artwork first class mail and just charged for UPS shipping which is considerably more expensive. Even still, I am charging less for UPS than it actually costs me, but oh well, I want to be as fair as possible.
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post #3 of 7 Old 12-24-2011, 08:56 PM
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Join Date: Aug 2011
Location: Surry, Va
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unless it is free there will always be someone that cant afford it. Basic economics pricing formulas work on a curve or a single half wave. If you charge nothing you will sell a lot but make nothing. If you charge way to much you will have no volume and make nothing. As you increase price from zero your volume will drop off but profit will in crease. Eventually your wave peaks and as your price rises the volume starts dropping off to the point where you are earning less and less. The object of the game is to price your products at the peak of the wave.
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post #4 of 7 Old 12-24-2011, 09:00 PM Thread Starter
Join Date: Jun 2009
Location: Napa, CA
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Thanks Joe4d, and believe it or not, I actully understand exactly what you are saying. This is precisely what I am trying to accomplish here. I do have another full time job and this is merely a little side business, so I don't want a TON of business, but I would like to have a little cushion to support my oh so expensive riding Thanks for the input.
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post #5 of 7 Old 12-25-2011, 02:03 PM
Join Date: Nov 2010
Location: Danville, IL
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If I were shopping for a portrait of any of my pets, you're extremely affordable. I work at a livery (currently unpaid; it's seasonal) and a boarding stable (where I usually get around $100/wk) for extra income; and your portraits fit that budget accordingly.

Even still, I also feel you're under-selling yourself. Starting "small" is ideal; push your work left and right. What you're priced at now is more than enough to compensate for material consumption, as well as labor.

Have you considered making prints and selling them from your website, as well as local events? Prints of artwork make a killing. I've seen many prints on photo paper; others on paper similar to the paper it was drawn on (if not the same), and pre-framed. They're usually much more affordable than someone buying an original. Cheryl, an artist I met at a rescue auction, did this method. She makes a living off of her artwork.

If you ever need reference photos, let me know. I have thousands of pictures... All kinds of breeds. Ages newborn up to 31. Different disciplines (I have some from the World Famous Lipizzaner show, local rodeos). All kinda of poses; liberty and riders alike. I'll gladly share them with you. :)

"Adapt or perish, now as ever, is nature's inexorable imperative." (H.G. Wells)
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post #6 of 7 Old 12-25-2011, 02:37 PM
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Join Date: Oct 2009
Location: Seattle, WA
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I think your prices are a tad on the low side. I look at it more in terms of how much time things take. It will take nearly as much time to do a 5 by 7 portrait as a 10 by 13 . I mean, it takes time to sketch out the subject, and that doesn't matter whether it's small or large, at least for me I put the same amount of attention to detail either way.

As for the painting/drawing time, it may be less for smaller vs larger, but not that much. For me, the addition of another subject makes it take a lot longer, so if someone wants two horses in one painting I charge somewhere less than one portrait x 2, but more than just 10 dollars more.

AND, if a human is in, well that takes a LOT! more time. So, I must ask more for a portrait of horse and owner.

So, in general, I think you should consider your time when pricing things.

I tend to price somewhat individually. I give the client a range, then after I have seen the photos I can zero in better to an exact price.
I make very little on a per hour basis. Not even a 4th of what your average riding instructor makes. But, it's what the market will bear.
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post #7 of 7 Old 12-25-2011, 08:05 PM
Join Date: Sep 2008
Location: Ohio
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To me it really matters how busy YOU want to be. If you don't have the time to do a ton, price it a little higher. If you have lots of time and have a huge interest in exposure and want the practice, then price accordingly.
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