My recommendation once you find a stallion, is put time into training and showing him.
Any stallion can produce foals, but what can your stallion really do? What makes him desirable as a breeding sire? If people can see what your stud can do in the show arena, whether it's barrels, racing, cutting, roping...you'll get more people interested in breeding to him, or purchasing one of your foals out of him.
There are many stallions that I won't even consider breeding to because the lack of a performance record. I'd rather breed to a stallion of the same quality, but has proven something in his life rather then looking pretty in a pasture and having a few decent babies.
Also once babies hit the ground, start showing them. It's much more impressive to see a breeder promoting their stallion by showing of the get the stallion has produced. JMO though.
"The greatest pleasure of a dog is that you may make a fool of yourself with
him and not only will he not scold you, but he will make a fool of himself too."