It is often very difficult, to make those who have paid big money for a crossbred with a cutesy name, to come to the understanding, that what they bought was basically, a mutt/grade animal. This of course, because many who breed such crosses, make a registry on their kitchen table and others believe because it is registered, is automatically something special. Goodness, even purebreds for hundreds of years and with legit registries, are not necessarily good examples of their breed.
It often comes down, to the fact that new buyers, often seem to do little or no homework, on the breed or dog/horse, they are considering.
Homework and research and plenty of it, is the key. This before ever jumping in and plonking down one's hard-earned money, on any animal.
Scam breeders make a whole lot of money, from those who do no research.