Join Date: Aug 2009
Location: New South Wales, Australia
If you're starting a business, regardless what it is you should do market research. Find out what is lacking in the market. Just because there are no breeders in your area doesn't mean there is a gap in the market - it could just mean that no one wants them.
Contact local breed associations, go to shows, talk to horse people, find what people are looking for. Work out what your target audience is. I know there are people who do show ponies, but most people I've met just want them as children's ponies, and wouldn't buy young stock.
My friend has just started a QH/Paint type stud, and working out the sums it's not going to make money. The costs of feed, care, time, vet etc for the year the mare is pregnant, and then 6 months for mare and foal, and then raising the young one, there is pretty much no profit. Horses are just expensive to keep, and cheaper to buy, these days. The studs that do make money either have extremely well bred horses, or lots and lots of feed and land to cut back on costs.
You really want to know what your market is and breed for that, the horses that sell for the most are the ones that are well bred for a specific purpose (dressage, reiners, cutters etc). However the start up costs are high.