When my mom decided she wanted an Icelandic after our trip to Iceland, she decided that, if she was going to spend 6-7 K on the horse she'll have for the next 20-30 years, it had to at least be a "cool, color ie not chestnut, bay, etc.
We ended up with a red dun, pretty cool color. But we very nearly did end up selling him. We chose btween several horses at the farm: a grulla that was shy and spooky, a silver dapple that bucked when away from other horses, and Broddi, a 9 year old pasture puff with 30 days training on the trail. He had some serious separation issues and just really needed miles, and we actually had him for sale and had several offers and visits, but no body actually came through, which is probably good because, once we really put some miles on him and gave him a job, he actually became e really nice horse. So, in that case, searching for a flashy color did work out or us.
When I look for a prospect horse later this year, temp, health, and confo will come first, but if I can narrow it down to several good prospects, a flashy color might be the deciding factor.
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