Although I can understand where the lack of chrome comment is coming from, you have to take into account the fact that (I believe?) the OP is an eventer. Eventers are nonplussed with regards to colour and will rely entirely on athletic ability, training, boldness, brain, and soundness. Couldn't care less if the horse is 'pretty' or considered 'flashy'. There's your market, irrespective of location.
Besides, all horses look 'flashy' when they're eating up a cross country course, socks and facial markings make very little difference.
All horses deserve, at least once in their lives, to be loved by a little girl.