I'm just wondering because i've always heard this. But I have this paint horse I'm working with that gets a shampoo bath before every show (which is around once a week). And we just spent 2 weeks at a huge rated show where I shampooed him every day (Suave and Quic-Silver). I wouldn't suggest it, but I figured I'd keep shampooing him until I saw any signs of drying out. Seriously, NOTHING! His coat is still unbelievably shiny and healthy, no dandruff, no itching, nothing. I curry quite a bit too and maybe that counteracted the bathing? I don't know! Just wondering what your experiences were!