Best inexpensive horse shampoo?

I've heard of hydrogen peroxide for whitening too!

It really works well! One of our dogs is a white Jack Russell and ever since we have put HP in the shampoo, she is brilliant white. I wish I could post pics from my phone
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My gelding has thick, coarse draft horse hair in his mane and tail, so I use the Orvus undiluted on them. His mane has a patch that is gray from where he constantly puts his head through the bars of his stall to try to get at grass. Undiluted Orvus got that almost completely white with just one wash.
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Okay, the absolute cheapest - good diet and grooming and liquid ivory dish soap or liquid castile for baths and pantene conditioner for mane/tail. Only put enough ivory in the water to wet the water - more for castile. Rinse well. I used this for years and they sparkled until they rolled - then my daughter won a "gift package" w cowboy magic shampoo in it...which is good, too. I really think it is more the packaging and "shopping" aspects that draw me to the cowboy magic, I don't think it is actually more effective.

Santa Fe highlighter and showsheen will make them shine.

We bathe in Tide honestly. I've spent fortunes on shampoos and one day at a show someone told us this trick. Cleanest horse with no residue. Makes tails easy to brush through and all.
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And 1 cup whole flax daily for coat shine
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I second the flax! I did that for my first horse, we had a bag of flax screenings (the left overs from the cleaned flax), I never bathed my mare, but boy did she ever shine!

Dawn dish soap and a decent human conditioner works well. Use woolite to get the hard stains out of the end of the tail - dilute in a bucket and let the tail soak in it a bit.

Tide, as in the laundry soap?

I just use the green apple suave....lol maybe its mean because it makes them smell like an apple, but I like it =D