The most effective method (at least for my horse) was to get the mane clean and wet, and then braid it, but only go about half way down the length of the mane. So, instead of braiding it all the way to the tip of the hair, don't go any further than half way. It laid a lot flatter that way. I'd keep the braids around the width of a finger. I'd leave it in for about two weeks and it would stay exactly where it was supposed to for months.