It's unnecessary to do it when there is mircochipping?
Not hurt that much by a hot brand burning their skin? Can you not see the ponies struggling in the video and trying to get away from the brand? Whether or not it's momentary, it's a painful and frightening experience, that does not have to be done.
Why must people be tolerant of everything? If people did't impose their "morals" on anything, ever, then what in God's name would the world be like? If people sat back and said "well that's how they do it, I wont get involved", then there would still be slavery, there would still be nazis persecuting jews. Or maybe it's becaues it's an animal, then it doesn't matter is it?
I fully support it being banned, because I don't think that either a human or an animal should suffer unnecessary pain, whether it's "monentary and minor" or not