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Product research help!

This is a discussion on Product research help! within the Horse Health forums, part of the Keeping and Caring for Horses category

     
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        01-14-2011, 04:36 PM
      #1
    Foal
    Product research help!

    Hello,

    I am conducting marketing research for a new pet care product and would really appreciate your input. I have the questions here copied and pasted. It's all anonymous and will be used solely for research purposes. Please feel free to send me a message if you have any questions. Even if you just answer a few questions, that would be very helpful!!!!

    Thank you very much!
    Allison

    General
    1. How many horses do you own?

    2. Do you own a farm, breed horses, or just a general pet owner?

    3. How long have you owned horses?

    4. Do you plan to continue to own horses in 5 years?


    Horse Care

    1. How often does your horse get fleas/ticks?

    2. What product do you use to protect your horse against fleas/ticks?

    3. How often to do you use this product to effectively protect your horse?

    4. For what reason(s) did you choose this product: low price, brand name, type of product (spray, shampoo), convenience (is it easy to use or locate), friend/family referral, organic/natural ingredients, effectiveness, otheróplease list


    5. For what reason(s) would you switch products: lower price, brand name, type of product, convenience, friend/family referral, organic/natural ingredients, effectiveness, otheróplease list


    6. How do you get most of your pet care product information? (Internet, tv commercial, infomercial, magazine, billboards, blogs, friends/family, pet store personnel, otheróplease list)


    7. About how many flea/tick products have you tried in the past?


    8. What would be your biggest compliant about the flea/tick products available for horses?


    9. How much are you wiling to spend for a good flea/tick product?


    10. About how much do you spend per month on one horse?
    11. About how much of that is spent on your horseís health/vet care (any non-food items)?


    12. Where do you usually buy your pet supplies? (Please be specific with store, website, or catalog name)



    Scale
    1= Strongly disagree, 2= Disagree, 3=I donít know, 4= Agree, 5= Strongly agree

    1. I choose pet products based on price (lower priced).

    2. I prefer brand named pet products.

    3. I will drive further to go to a specialty pet store (Pet Smart, PetCo, etc.) to purchase pet products (instead of Wal-Mart, grocery store, etc.).

    4. I prefer organic/natural pet products, even if the cost is more.
         
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        01-15-2011, 06:17 PM
      #2
    Foal
    General
    1. One

    2. general pet owner

    3. 2 years

    4. yes


    Horse Care

    1. never

    2. nothing

    3.

    4.


    5.


    6. Friends; coaches; online articles


    7. none


    8.


    9.


    10. 300$

    11. 50$


    12. Greenhawk; Barhs; Rens Feed Store; petsmart



    Scale
    1= Strongly disagree, 2= Disagree, 3=I donít know, 4= Agree, 5= Strongly agree

    1. 2

    2. 2

    3. 2

    4. 4

    Read more: Product research help!
         
        01-15-2011, 07:00 PM
      #3
    Foal
    Faith2332:
    Thank you so much for your answers! You have no idea how much it helps : )



    You may also send your answers via personal message if you're more comfortable with that.

    Thanks again!
    Allison
         
        01-16-2011, 12:05 AM
      #4
    Green Broke
    I didn't know horses could get fleas. Do they?

    I've only ever found ticks on my horses twice in about 15 years of owning them. Only one was actually stuck to the horse's skin. The other was just laying there sort of loose. I think he just got it from rolling in the grass.

    So I was always under the assumption that fleas and ticks are almost a non-issue with horses. But maybe it depends on where you live.
         
        01-16-2011, 01:12 AM
      #5
    Started
    General
    1. How many horses do you own?
    3

    2. Do you own a farm, breed horses, or just a general pet owner?
    Owner

    3. How long have you owned horses?
    13 years

    4. Do you plan to continue to own horses in 5 years?
    yes

    Horse Care

    1. How often does your horse get fleas/ticks?
    Never that I have seen

    2. What product do you use to protect your horse against fleas/ticks?
    Nothing

    3. How often to do you use this product to effectively protect your horse?

    4. For what reason(s) did you choose this product: low price, brand name, type of product (spray, shampoo), convenience (is it easy to use or locate), friend/family referral, organic/natural ingredients, effectiveness, other—please list


    5. For what reason(s) would you switch products: lower price, brand name, type of product, convenience, friend/family referral, organic/natural ingredients, effectiveness, other—please list


    6. How do you get most of your pet care product information? (Internet, tv commercial, infomercial, magazine, billboards, blogs, friends/family, pet store personnel, other—please list)


    7. About how many flea/tick products have you tried in the past?
    None


    8. What would be your biggest compliant about the flea/tick products available for horses?


    9. How much are you wiling to spend for a good flea/tick product?

    10. About how much do you spend per month on one horse?
    About $85

    11. About how much of that is spent on your horse’s health/vet care (any non-food items)?
    $20



    12. Where do you usually buy your pet supplies? (Please be specific with store, website, or catalog name)
    superdog/phillips feed, tractor supply, local feed store


    Scale
    1= Strongly disagree, 2= Disagree, 3=I don’t know, 4= Agree, 5= Strongly agree

    1. I choose pet products based on price (lower priced).
    2

    2. I prefer brand named pet products.
    3

    3. I will drive further to go to a specialty pet store (Pet Smart, PetCo, etc.) to purchase pet products (instead of Wal-Mart, grocery store, etc.).
    4(because walmart only carries low quality pet food)

    4. I prefer organic/natural pet products, even if the cost is more.
    5


         
        01-18-2011, 08:30 PM
      #6
    Foal
    General
    1. How many horses do you own?
    1
    2. Do you own a farm, breed horses, or just a general pet owner?
    General owner.
    3. How long have you owned horses?
    4-5 years
    4. Do you plan to continue to own horses in 5 years?
    Yes, Of course. Ha.

    Horse Care

    1. How often does your horse get fleas/ticks?
    Occasionally he will get a tick from being in the pasture.
    2. What product do you use to protect your horse against fleas/ticks?
    Most of the time I use Endure Fly Spray.
    3. How often to do you use this product to effectively protect your horse?
    Once a week unless he gets a bath then its more.
    4. For what reason(s) did you choose this product: low price, brand name, type of product (spray, shampoo), convenience (is it easy to use or locate), friend/family referral, organic/natural ingredients, effectiveness, otheróplease list
    Convenience, brand name, its effectiveness, and the fact it is sweat proof and contains sunscreen!


    5. For what reason(s) would you switch products: lower price, brand name, type of product, convenience, friend/family referral, organic/natural ingredients, effectiveness, otheróplease list
    If it did all that Endure does and smelled as good for a lower price I would switch!

    6. How do you get most of your pet care product information? (Internet, tv commercial, infomercial, magazine, billboards, blogs, friends/family, pet store personnel, otheróplease list)
    Internet and Magazines.

    7. About how many flea/tick products have you tried in the past?
    Many.

    8. What would be your biggest compliant about the flea/tick products available for horses?
    Not many contain sunscreen and are sweat proof!

    9. How much are you wiling to spend for a good flea/tick product?
    20.00

    10. About how much do you spend per month on one horse? About 100 unless he needs to be shod then add 75.00 to that
    11. About how much of that is spent on your horseís health/vet care (any non-food items)?
    maybe half or a little more.

    12. Where do you usually buy your pet supplies? (Please be specific with store, website, or catalog name)
    Co-Lin Feed and Seed or Horse Health USA


    Scale
    1= Strongly disagree, 2= Disagree, 3=I donít know, 4= Agree, 5= Strongly agree

    1. I choose pet products based on price (lower priced).
    2
    2. I prefer brand named pet products.
    4
    3. I will drive further to go to a specialty pet store (Pet Smart, PetCo, etc.) to purchase pet products (instead of Wal-Mart, grocery store, etc.).
    3
    4. I prefer organic/natural pet products, even if the cost is more.
    4
    Read more: Product research help!
         
        01-18-2011, 09:00 PM
      #7
    Yearling
    General
    1. We own 2 horses.

    2. General Pet owner

    3. 4 yrs

    4. I plan on always having a horse


    Horse Care

    1. Ticks quite often during the summer

    2. None, I just check after riding and swipe them off if they haven't embedded yet. If they are we pull them carefully out with tweezers.

    3. N/a

    4. N/a


    5. N/a


    6. Friends/ family and from the folks here on horse forum. :)


    7. None


    8. What would be your biggest compliant about the flea/tick products available for horses?


    9. How much are you wiling to spend for a good flea/tick product?


    10. $100-150

    11. $25


    12. Local consignment tack shops, big dee's



    Scale
    1= Strongly disagree, 2= Disagree, 3=I donít know, 4= Agree, 5= Strongly agree

    1. I choose pet products based on price (lower priced). 1

    2. I prefer brand named pet products. 4

    3. I will drive further to go to a specialty pet store (Pet Smart, PetCo, etc.) to purchase pet products (instead of Wal-Mart, grocery store, etc.). 2

    4. I prefer organic/natural pet products, even if the cost is more.3
         
        01-18-2011, 09:27 PM
      #8
    Weanling
    General
    1. How many horses do you own?
    One

    2. Do you own a farm, breed horses, or just a general pet owner?
    General Pet owner

    3. How long have you owned horses?
    Nine years

    4. Do you plan to continue to own horses in 5 years?
    As long as I can afford to.


    Horse Care

    1. How often does your horse get fleas/ticks?
    Fleas, never. Ticks, occasionally. Two or three times isolated incidents in the summertime.

    2. What product do you use to protect your horse against fleas/ticks?
    Bronco fly spray or Apple Cider Vinegar. Mainly to protect against flies, but they also work on ticks.

    3. How often to do you use this product to effectively protect your horse?
    Twice Daily

    4. For what reason(s) did you choose this product: low price, brand name, type of product (spray, shampoo), convenience (is it easy to use or locate), friend/family referral, organic/natural ingredients, effectiveness, otheróplease list
    Apple Cider Vinegar-Cheap, effective, non-toxic
    Bronco fly spray-Disney world uses it on their animals, and I am a big Disney nerd so I do too.

    5. For what reason(s) would you switch products: lower price, brand name, type of product, convenience, friend/family referral, organic/natural ingredients, effectiveness, otheróplease list
    Cheaper and as effective or a more effective brand. But I would mainly be concerned about flies not ticks.


    6. How do you get most of your pet care product information? (Internet, tv commercial, infomercial, magazine, billboards, blogs, friends/family, pet store personnel, otheróplease list)
    Magazines, podcasts, horse forum

    7. About how many flea/tick products have you tried in the past?
    Mmm, lots of fly sprays, not sure which ones were effective against fleas and ticks as well.

    8. What would be your biggest compliant about the flea/tick products available for horses?
    N/A

    9. How much are you wiling to spend for a good flea/tick product?
    It's really more of an added benefit of a fly spray.

    10. About how much do you spend per month on one horse?
    Around 300 dollars

    11. About how much of that is spent on your horseís health/vet care (any non-food items)?
    Couple hundred a year on vet care(more if he gets sick or injured) 25 a month in the summer on fly spray, plus 10-20 dollars every other month on wormers.

    12. Where do you usually buy your pet supplies? (Please be specific with store, website, or catalog name)
    Tractor Supply


    Scale
    1= Strongly disagree, 2= Disagree, 3=I donít know, 4= Agree, 5= Strongly agree

    1. I choose pet products based on price (lower priced).
    3

    2. I prefer brand named pet products.
    2

    3. I will drive further to go to a specialty pet store (Pet Smart, PetCo, etc.) to purchase pet products (instead of Wal-Mart, grocery store, etc.).
    1

    4. I prefer organic/natural pet products, even if the cost is more.
    4
         

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