Sponsorship...how does it work??
   

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Sponsorship...how does it work??

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  • Getting sponsorships as a equine trainer
  • How do sponsorships work

 
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    11-17-2009, 02:49 PM
  #1
Foal
Sponsorship...how does it work??

Okay, I will try to keep this short. I have a friend, Chris, who knows lots of people that own companies and have lots of money. I was talking to him the other day saying how nice it would be to become a pro rider and make money by riding, not thinking it was actually a possibility... just dreaming. Lol

Well anyway...Chris texts me a few days later saying he talked to a friend that owns a company that makes horse riding equipment, english and western that would like to SPONSOR me!!! He gave the owner my number and he called me this afternoon. This company comes out and measures EVERYTHING from the saddle to the bit to make sure it all fits the horse perfectly and everything is custom made. They don't use computer or television or get their business out, only by word of mouth. He asked me how often I show, how many horses I have, what places I normally get and all of that kind of stuff. He said he would like to come out to watch me ride at my next show, or have one of his workers come out to watch me and see how I place. After that, he said he would contact me again and we could get everything worked out from there. He said he "crunched some numbers" but didn't tell me an exact amount of money. He wants me to be able to do as many shows as possible since their company only gets business by word of mouth and he said everything will be paid for, all accomodations for me and the horse and everything will be taken care of.

So I am wondering, after the show and he contacts me and we meet and everything, what do I need to look out for so I don't get scammed? How EXACTLY does this stuff work? I was not expecting anything to happen, I barely even believed my friend chris when he said that someone will be sponsoring me. Any POLITE help would be greatly appreciated. Thanks!!!
     
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    11-17-2009, 02:56 PM
  #2
Trained
What riding do you do? How old are you? And where do you live? All these things matter when you are signing a legal contract.
     
    11-17-2009, 03:10 PM
  #3
Yearling
My advice? Don't do anything without talking to a lawyer.
     
    11-17-2009, 03:33 PM
  #4
Started
^^ agreed. Don't do a darn thing before you get a contract worked out.

Whats the name of the company??
     
    11-17-2009, 04:13 PM
  #5
Weanling
A sponsor can work in several ways

They buy horses for you to ride
They pay all your day to day expenses
They pay the costs of travelling and competing at shows

You should speak to a lawyer before getting involved with a company tho'
     
    11-17-2009, 05:21 PM
  #6
Trained
How we do it is the sponsor will buy a sponsorship package. There are different levels. More money gets you more exposure. So for example they may buy a trailer magnet, space on a website, their name on a shirt, etc. All the overhead is fairly cheap and so the rest goes for trailering money, entry fees etc. Their name is publicized at all events, and we get money to ride.
     
    11-17-2009, 07:11 PM
  #7
Foal
I am 16. I ride in hunter/jumpers. And I live in York, PA. I honestly don't remember the name of the company because I wasn't ready for the call and I didn't get to write anything down. At first I was told by chris, who is pretty much best friends with the owner, that the sponsorship would be a few hundred thousand dollars and now there's pretty much no limit.

I can understand about the lawyer...I will have to get into that. Haha My mom said she just wants to wait until january to figure everything out so she doesn't have a million things to think about through the holidays.
     
    11-18-2009, 04:48 AM
  #8
Weanling
Well- depends on the sponsor- some companies sponsor you by endorsing their gear- ie stickers, reviews for say using a bates saddle or a specific feed type- so you get them out there and they give you free stuff...

BUT.... get a lawyer, READ EVERYTHING, if you aren't happy negotiate for your own terms- ie. If they said you had to use their gear no matter what, then you found out it was hurting ur horse and need to change you would need to make sure there are clauses in the contract to protect you and ur horses.... do some research on the company and find out as much about them as possible!

Goodluck I hope you catch on to a good deal!
     
    11-18-2009, 06:30 AM
  #9
Foal
I sponsor a girl who gets out and events. I supply her with custom designs, and in return she gives me exposure at the level of competition she is at as she has a sticker on the side of her lorry, uses the designs on her horses when possible, and keeps me updated on where she is riding so I can get along if it is convenient.

The fact she is entering these events on a weekly basis already means I get a good return for my services to her, but there isn't money involved.

To put it bluntly, unless someone was already doing this with at least a moderate chance of getting placed, I would struggle to justify putting any sort of support in.
     
    11-18-2009, 08:45 AM
  #10
Banned
You are a junior so there is no turning pro as far as hunters goes. Once you turn 18 that changes.

At hunter shows there really is not much to put a sponsors name on that will get their name out there for them. With fitted pads and such there is no room for a logo or such. Will they simply expect you to tell anyone and everyone who will listen that your saddle came from XYZ company?

In the jumper world sponsorship is far more common.

And I agree, do not do anything with out a lawyer.
     

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