I feed it whole.
Have always fed it whole to all my farm animals.
My animals are by far the shiniest and sleekest around I get a lot of compliments. Many people are amazed that an animal can shine that much yet live an unpampered life, especially my goats. Show goat people shave and bathe their goats all the time and still can't get theirs to look as good as mine who have never seen a pair of clippers or a bath.
My buckskin (not a typically shiny horse) looks like liquid gold. He does not get groomed much at all.
Yes, some does come through in the manures, but those are snatched up by my chickens, and yes... they are very shiny too.