I recently acquired a three year old TB gelding that just needed some bulk, I'd say 50-80 lbs or so... me, being a hippie and eating organic and whole foods myself decided to try to feed my horse the same way. So, I started looking at labels and I'm appalled at the PRICE TAG of the GARBAGE at the feed store. Here is what I learned:
Weight Builders: Main ingredients... flax meal (great stuff, omega 3's, $5 for a bag at the grocery store...), OIL....usually vegetable or corn..., then some ugly fillers like soybean hulls... have you ever eaten a soybean hull? They are NASTY and have ZERO nutrition! Price tag? $66.00 for a 35 pound bag of "Cool Calories"
*Look at Cool Calories ingredients ""HYDROGENATED Vegetable oil" is their claim to fame. NOT. EVEN. KIDDING.
Here's a question, how many times do you have to process a vegetable to get OIL from it?????? And then hydrogenate it? Did you know that bodies CANNOT process hydrogenated oil? It just sits and rots and rots and causes cancer and inflammation of joints?
NOT TO MENTION, if you really do want to feed your horse oil (which isn't good for them... they don't have a gall bladder and can't digest fat properly!!!!) You can buy a economy size vat of lard for like $16 at Walmart!!!!! (this price does not include the vet call, vet bills or the cost of your next horse you'll be buying...)
I kept looking at different things at the feed stores... mainly weight builders and hoof supplements and they are all the same... some sort of creepy oil, some flax for real nutrition, and then maybe some added vitamins, which you should already be feeding your horse, so the extras they are just peeing out... and then top it off with some molasses so that horses can choke it down and they can make a buck.
Get real, you nasty feed companies.
I started making my very own feed mix for my boy and it's roughly $75 for 200 lbs of feed... that includes flax, vitamins and a probiotic, has protein from alfalfa and beet pulp for a weight builder and I can properly pronounce everything that's in it. :)
Just remember, there isn't going to suddenly be a miracle product that hasn't already been around forever. They may come out with amazing packaging, promising results, but honestly, at the bottom of this, the guy getting the paycheck doesn't really care about your horse...
Okay. I'm done. Not very many things rile me up... but this is definitely a sore subject.