It's true a lot of feed stores don't know. Our feed store here is amazing and Buddy, the owner, didn't know about them, either. On his Seminole order form, he showed me the Equalizer. I told him that was the RB and I would like to order it, and he was happy to do so. For the first few months I had to call him to order a new bag, and then, just last month, when I called he said, "We have it in stock because I have a few other customers using it." I was very excited! If you can educate the feed store on the product, they will, in turn, educate other owners and then other horses will be benefitting from the low starch, high nutrient feed. I would suggest looking at the brands your feed store carries and then look at the RBs from those companies and make your decision. It's a lot easier for the feed store to order from the brands they already carry than use a brand they don't carry.