Join Date: Jul 2010
Location: Jacksonville, NC
Take a close look at what starline said. It also seems to me that you are trying to market him as a hunter/jumper pony. If so, especially considering he's unproven in a show ring, you have to make him stand out. Appearance is a big part of hunters and these pictures just show a pony that might be fun to fly around a field with.
Do you have a field or somewhere that looks clean? If I were looking for a new show pony I wouldn't be looking for pictures that included farm machinery, ungroomed horses, and goats. I certainly would be turned off by the pony being ridden in a halter. You don't show in a halter and so you shouldn't advertise pictures of him being ridden in one. He needs to be cleaned up so he looks like he's show ready. You also need to make yourself look clean and professional.
I agree with everyone else that says you should change it to free lease. In my experience (17 years of it) the only horses who didn't have a free lease were the ones who were absolutely amazing, PROVEN, show horses. Mostly they were lease to own and the amount they leased the horse for went toward their purchase price. You says you don't want to sell him, so I doubt anyone will want to pay a monthly fee plus all the other costs of owning a horse. Just because you think he'll be a "fabulous" show pony doesn't mean he actually will be.