I agree Horsesdontlie - that anyone out there can call themselves a Trainer or a Coach now a days.
There are far too many uneducated turning out uneducated. I see it on a regular basis, especially at the previous barn I was at.
The Uneducated do not know any better as Unicorn stated. I see kids with their parents show up at the barn I used to be at, both parties knowing nothing and trusting the barn to do what they claim they can do - leaving those who are educated standing behind the lines scratching their heads going "huh?"
An example - a "Coach" was working with my Lil' Eventing Buddy *he's 12 now turning 13 in a few, at the time he was 11* out on the "XC" course. I watched the lesson, where his horse was going around the course flat, heavy on the fore, taking the bit and choosing his own speed. I saw this and thought "omg, this kid is going to get killed out there" and expected to hear this "coach" correct what I was seeing.
Instead of hearing sit up, get your seat under you, get off your horses shoulders, rock back, get your horse under you - I heard "tug, tug". Tug tug? Wth? No, no, no, no, no, no, no - tug tug does NOTHING....this kid needed to go back to the sandbox, and work on his body positioning to encourage his horse to follow him, they needed to go back to the sandbox to work on rhythm, control, balance, tempo, extending, collecting *hand gallop to a coffin canter*. Not TUG TUG!!!!
He knew nothing about obtaining a Functional Two Point, he knew nothing about anything - except point and shoot.
Then I got my hands on him *MWWWUUUAA HA HA HA HAH A HA HA* and now he's a very tough cookie to beat at HT's.
I feel that if you aren't riding the sport, training in the sport, competing in the sport and not up to your ears in the sport - you have no business coaching it. This "coach" who was working with my little buddy, is a dressage rider....not an eventer, not a hunter/jumper.
Myself, I by no means call myself a coach or a trainer. I call myself a mentor though. I worked with him personally on issues he had, but I also encouraged he and his mother to get involved with educated eventing coaches, clinics and to step outside their little box world at that previous barn, and venture outside to see what the real world of eventing is about and the education level you need to do it safely and well.
I'm very picky as to whom I choose to coach me. Again, that person has to ride the sport, train in the sport, compete in the sport and be up to their ears in the sport. Someone who is always trying to educate themselves via clinics, auditing, attending the association meetings, and being involved with that particular community.
Someone who turns out well rounded, educated students. A Coach who explains not only the "why's" as to what you are doing, but the "hows" as well. Someone who is encouraging and supportive.
I don't care if their students aren't winning - big deal. I don't care if they aren't winning, whooptie doo - but what I do care about on the matter, is how safe are their riders/students, how safe are they, and how involved are they in the sport from all aspects.