Eurgh, Don't they realise kids are listening to them? Young, impressionable, innocent kids. Like most of you, I am pro-choice. My personal choice is that I wear a helmet EVERYtime I ride. Let me tell you there have been a couple of times I have been pretty glad of it too!
I remember hacking out with my mum once, we were both wearing helmets. We were trotting along the road, and mid-post one of my mum's stirrup leathers came off the saddle, bless her she lost balance and hit the tarmac, pretty much head-first. She was concussed, and that was with a helmet on! I think without it, she might have died. Honestly.
If I ever had kids and they wanted to ride, my kids would not get on a horse without a helmet until they are 18. THEN they can do as they wish.
I really don't have a problem with anyone choosing not to wear a helmet. But I really don't think people should be out there discouraging it. That's so irresponsble as role-models. Others look up to these people, IMO kids particularly are not always capable of making a fully-informed desicion. If these people don't want to wear helmets, fine to them. But I feel they should be promoting safety
to all their followers. Not encouraging them to put themselves at risk.
Just my thoughts.