Trying to find hidden community

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Trying to find hidden community

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    05-08-2012, 09:27 PM
Exclamation Trying to find hidden community

Hello all,
I am new to this site. I am also new to a barn here in Albuquerque New Mexico. My trainer and I are trying to get it up a running. Shows, clinics.. the whole nine. She is amazingly experience and we have many resources at our hands, we just don't know how to find that hidden community here to get students in and advertise and what not. We are doing FEI dressage and show jumping. How would any of you suggest finding students and getting people to fall in love with horses the way that we have. Please any help is welcome.
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    05-09-2012, 12:25 PM
Green Broke
There is no "hidden community". The horse world is generally quite easy to find, with many registered clubs and competitions.

To get people in you'll need to supply a good product at competitive prices. Once people start coming there, and you get a good name for yourself, then more people will come. The horse world is heavily reliant on word of mouth. If I want to keep my horse somewhere, buy a food, use a trainer, get a farrier, buy a saddle etc I ask the advice of the horse people I know, and see what they use.

To begin with advertise, if you are offering an affordable, good option people may be interested. All horse people need feed stores and tack stores, so these are good places to advertise.

Get involved in the horse community, compete, volunteer, participate. The adult riding club, pony club, jump club etc.

Also, to get children in. My high school used to have a "Line 8" program where every Thursday afternoon in one of the terms students would go to an activity. They could choose between glass painting, sports, deportment etc and one of the options was horse riding. There was a bus that would take us to a local riding school and we'd do a lesson. In primary school a different riding school had an afternoon program where they'd pick the kids up, give them a lesson, teach them horse stuff and then the parents would pick them up after work.
    05-09-2012, 12:32 PM
There is no hidden community??? I'm not even sure I understand what you mean.

I pick barns by the reputation in the show ring. There are other factors involved of course but successful showing is a must have for me.
    05-09-2012, 12:35 PM
If your trainer is 'amazingly experienced' how is that she doesn't know how and where to advertise?

Tack shops, feed stores, ads in local horse magazines, and craigslist are all good resources for finding students and boarders.

Also, if she's doing FEI class showing, she needs to have references from former students or sponsors. Just saying she's doing something doesn't prove anything.
DressageDreamer likes this.

dressage, horse training, jumping, lessons

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