Rated hunter shows give ribbons in addition to money and other goodies. At a big show, the give them down to eighth place, smaller show, down to sixth.
Champion and reserve have the big fancy tri-color ribbons, and usually an embroidered show cooler or other prize.
Culpeper used to give big stuffed animals in the lead line and short stirrup classes, the photos of the tiny kids on ponies clutching their ribbons and their stuffed animal were adorable.
Big eq classes usually have some sort of trophy or plate.