I like your site, it's easy to navigate! Looks like you could use a wider variety of products in each category (example: you only carry one bridle brand). But I'm guessing that's why you're asking here what leather brands we prefer!
One other thing I look for a lot in new websites for tack is a SALE or CLEARANCE section. I'm always looking for a deal!! I like the Featured Products on your main page, but it looks like they are just regular price. A deal on the front page may get a buyer...and then we'll want to buy a few other things to save on shipping! =) (PS-I'd also like to see a shipping fees chart on your Shipping & Return Policy page)
I agree with the poster above completely. If you had a better selection and a clearance section more buyers would be interested in your site. It is very well put together and neat which is hard to find these days.
Here are some of my favorite brands...
- Eskadron (horse boots)
- Ariat (riding boots and chaps)
- SSG (riding gloves)
- Pessoa (saddles, stirrups leathers, etc)
- Wellington (bridles)
- Circuit (girths, bridles, etc)
- Mane N' Tail (shampoo, conditioner, etc)
- Absorbine (show sheen, etc)
- Winner's Circle (brushes)
Also, I would add some more first aid items too. For example: triple antibiotic ointment, betadine, vetrap, bandages, etc.