I have a new love. It's called Skidmore's Leather Cream. My local tack shop (that I absolutely adore) recommended it. I used it on my cheap Made-in-India bridle and even after one use the difference is absolutely AMAZING! It's like it's not even the same bridle!
It's still not great (a little stiff), but with a couple more applications, it should be (almost) as nice as the new browband the tack shop made me (after my dog ate the one that came with the bridle).
Kinda funny, actually. When I took my bridle in to have the browband made (all that was left of the original one was one of the loops that slides over the rest of the crownpiece), the owner of the tack shop was handling my bridle and he sniffs the leather and says "This is one of those "Made in India" pieces of crap, isn't it?" I said yes, but explained that it was all I could afford at the time that fit my monstrosity since we needed a draft-size English bridle and it was too expensive to have them custom-make one for us. He then sniffed the leather again, got a rather pleased grin on his face and said "You've used Skidmore's on it, though, haven't you?" When I said yes, he said "Good girl."