They are pretty. I personally prefer a rope type halter over the flat nylon. I used the flat nylon for YEARS and then had a rope halter given to me to use. LOVED it. More control, etc. They don't come in pretty patterns tho. Also....$40 for a nylon halter???? A tad expensive. There are cheaper halters out there just as nice.
The bridle is nice too. However....again....price? No reins come with it? You can get the same type bridle with matching reins and possibly a matching breast collar for around the same price or just a little more. I love the quick-change clips for the bit on this one tho. You'll like that feature a lot.
Suggestions for cheaper tack include Chick Saddlery, Ebay, and Valley Vet.