I've got a training saddle made by them- I LOVE it. It's 7 years old now and has held up to me beating the crap out of it riding 5+ days a week. Fits most everything I put it on, super comfy, love that it's made in the US :)
I LOVED my Rocking R reining saddle. Found it hard to let it go, and was only replaced by a Bob's Custom. They are wonderful saddles, middle of the line price wise. I can only speak about the reiners-and they run about $11-1200 new, I believe. I have no idea how much a custom one might run.
Rocking R also makes some under another brand for some saddlerys who want their "own" brand. IE-Stagecoach West In NY carries Bar J. Made by Rocking R. That was how I found out about them.
I absolutely LOVE Rocking R Saddles! I have ridden probably 20+ of their saddles, and they are super comfortable and worth the money. They sell to dealers, but they are very helpful to anyone who wants to call. I have visited their workshop. Very nice people, I would definitely suggest it!