It's a Weaver brand headstall - it will last you for over a decade! Weaver is a decent brand and very affordable. The actual color of this latigo headstall is like a dark maroon. If you have a Tractor Supply nearby, go look at it and make sure it will match the other tack you have. They also have a color that is called 'sunset' that is more of a natural brown which is also an option.
Latigo should be dark maroon as it is tanned differently from saddles, some bridles, breastcollars, etc. If you buy it never touch oil to it. Clean it with glycerin saddle soap. Latigo is meant to withstand getting wet without getting hard when it dries. Oiling will weaken the fibers. The stitching on this headstall prevents the latigo from growing as it's inclined to so when it gets wet from rain or sweat.
Latigo is more of a maroon color and the other color that you are looking at is called sunset. It is a really pretty natural medium brown color. Just google Weaver sunset collection and that should get you plenty of pictures to see the color up close.