Thanks for your advice, guys :)
Peg4X4, I considered involving PETA just to help with getting the message out there etc, but yes, there is the fact that they don't like horses being riden and also, unfortunately, a lot of people tend to laugh when you mention them. I say unfortunately because they could be taken seriously on such a serious issue if they tweaked a few of their... stranger... ideas.
Kevinshorses, thankyou for your thoughts. I understand your thinking of putting your own species before all others, yet that is exactly why I am doing this; becuase people have very little concern for animals as they consider them less important. My own opinion is that all life, no matter how big or intelligent the form it hold, is precious. That's why I want to promote awareness for battery farming - just because humans are dying and suffering, it does not mean that we have to intentionally be cruel to others just because they are smaller than us. As for your idea on finding an alternative, kinder method of raising chickens - isn't that what 'free range' farms are for?
Kayty - that is exactly what I hope to acheive. I have no doubt that one long ride isn't going to shut down the million dollar battery farm industry overnight, but I want to do everything in my power to let people know exactly what they're funding.
Speedydafish - Sorry, when I said 'battery farming' I meant all caged farming, not just chickens.
I haven't anywhere near fine-tuned my plans yet, and am currently writing letters to others who have done similar things for causes that they believe in, to get their advice. I'm also going to write to K Rudd shortly down the track and see what he has to say.
Again, thank you all for your input, and thank you to those who held their tongue :)
Anyone come up with a name yet? I'm still stuck :P