There are people out there who are so inspired by the cause that they pay more than the "value" of the horse (and would argue that there is no value on the horse, lol). A lot of the "overpricing" is a way to fund continued efforts towards the cause (not saying there aren't unscrupulous people out there who would/do use it to line their own pocket) as there are a lot of expenses involved in rescue work and keeping the rescue up and running. It seems backwards/upside down, I know, but that's the best explanation I can come up with. Also, just finished reading the listing, the transportation cost up to 2000 miles is in there. The way they word it makes it seem that they would likely ship large numbers of horses to one general area and have all adopters travel to the pick-up point to collect their horse.