Originally Posted by FeatheredFeet
Then maybe it's time that some of us wrote down, exactly what we would like to see in an ad. I'll start just with talking about pictures.
Obviously good conformation shots and close up are a given. Right and left side profile. Also front and rear. All with horse standing four-square on solid ground. Not in dirt, sand, pasture etc. A buyer should be able to see all feet clearly. Someone should hold the horse. It should not be tied to a tree or fence, where it will probably move around before the pic is taken.
The picture should not be taken in late afternoon sun, where it can change the real colour of the horse, considerably.
Some buyers might like to see a close up of the head piece.
The horse should have not just been bathed and wet. It should be well groomed and dry.
It should have a halter which fits properly.
The background should not be filled with junked cars, downed fencing, piles of garbage etc. Such pictures don't exactly give the buyer the idea that the horse has been well looked after.
Hopefully, others will add to this and list what they like/want to see in ads.
In a perfect world this would be great!
Just a photo that shows the horse closer than 40 feet away in the pasture eating. I can't believe how many ads have the horse's with their heads down.
Also, What on earth is a "handle"? This word is used often.
"He has a good handle on him"