I read about that in HorseDeals gallery. Apparently they want to target certain ethnicities that are more accustomed to eating horses, it said they had previously been buying it from pet shops...
I don't see a problem with it being sold for consumption in Aus, thousands of horses are already slaughtered here for overseas consumption so it doesnt really make a difference slaughter-wise.
I wouldnt eat it though, I suppose just because im not used to the idea. I actually don't eat meats like duck, veal, turkey, quail, all those etc, meats other than the regular cow/pig/chicken, just because I've never eaten it growing up and I guess I just stick to what im used to. And i'd never try it because I've owned horses and it'd just be iww..
I really can't see the average person buying horse meat. I don't think its going to become heaps popular.