Also, when there's a well broke horse with a paranoid scared owner, who goes up to the horse with the saddle pad or other piece of tack, they ask the horse if they can put it on. "Is it okay if I put this on you? Okay I'm going to put the pad on you now" haha.
I actually used to do this for my horse, because he was so convinced anything on him, no matter how much we sacked him out, would kill him. It actually helps talking the horse through something, and it reminds you to keep breathing too haha.
I also talk to my horse about what we should do today, and I talk to him while putting his blanket on.. it seems to help him :)
I'm probably one of those weird ones, I go on jogs with my horse around the barn and play with him around ground poles and in and out of stalls. Also I like to hug his back legs (which he actually likes..) but I wouldn't do it to any other horse. And I like to tell him stories and he seems to be very interested in what I have to say.
He's not a pet though, he's just my friend and team mate. No rainbows here