My guess is that folks need to think of meat markets other than the EU. Let the prices rise in the EU, as regulation always does. It may be time to think of Asia as a horse meat market, and maybe developing it.
There isn't any good evidence that this will improve anyone's health. This is the EU protecting their farmers, who cannot compete with less regulated producers in America and elsewhere. There is no way most horses out west, at least, will ever have passports. Unwanted horses will end up shot in the wild, or simply released there. Then they will become prey...
This law has nothing to do with prices it is to do with horse meat being treated in the same way as any other livestock meat - which also has laws on what animals can and can't be administered by way of drugs. The big difference is that because cattle for eg are bred for consumption extensive tests are done on how drugs effect them and what the withdraw periods are, these tests have never been carried out on horses
It doesnt concern you because you don't eat horse meat but if you did surely you'd want to know what you were eating was safe.
It has nothing to do with EU farmers either - they mostly don't produce horse meat and in the UK most domestic horses are passported as 'not allowed for slaughter for human consumption' so you can give them any medication you like
Also note that in the UK if your horse is registered with a breed studbook that counts as a passport so the same would apply here I imagine.
If people care so little about what happens to their horse when they have no use for it any more then maybe they should think twice about owning one. If all these people in the mid west weigh up the costs of a passport against what they will lose in slaughter sales then I'm sure they will be more than happy to comply - I can't imagine that if they think so little of their horses they ever bother using medications on them anyway
Why should people who do eat horse meat have to risk putting god only knows what into their stomachs just because some countries can't conform or don't want to conform with food safety standards. Asia is already a prime market for horse meat sales - why do you think people there are any less fussy about what goes on their plate than they are in Europe, horsemeat is not cheap.
List of top horsemeat producing countries