Is it typical to pay more for a horse that has nice color and markings? I'm not saying you would BUY based on color, but let's say...
There are two horses side by side. Both have the same level of training and potential. Both are sound. Both are up to date on all shots, shoes, wormings, etc. Both have papers. Both come from similar breeding profiles. Both have similar muscle and tone.
However, one is a weak colored buckskin with very little sparkle and the other is this incredibly colored buckskin with deep black markings on the legs and mane and tail. Hubba hubba coloring.
Would you expect to pay more for the snazzy one? Would you price the snazzy prettier one higher?