Just some food for thought but I would probably try and get your name into your buisness some where and I have a reason for this theory. Lets say you call your business Happy Feet Equine Services! If I was out talking to someone and all they could remember was that your business name was Happy Feet Exuine services out of (lets say) Creston, B.C. It might be kind of difficult to find you in the phonebook unless you plan on having it in there under your buisness name and not your personnal name. If you just added your last name or something then people have a general idea what they are looking for when they try to look you up.
If you plan on setting up with a website or having your business in the yellow pages then it's not as big a concern but if not you might want to look at trying to get your name worked in just a bit to help people out especially when your first starting out!