YouTube 2012 Equestrian Olympic Events Live Stream:
SALT LAKE CITY — Internet media mogul YouTube has recently come to an agreement with NBC (which has the US rights to the Games), that will allow them to host a live stream of the 2012 Olympic games.
The agreement has not yet been announced, but according to reports, YouTube is expected to promote NBCOlympics.com on its homepage and provide visitors a direct link to live and highlight videos of the 2012 games, set to take place in London.
Rick Cordella, vice president and general manager of NBC Sports and Olympics digital, commented on the partnership, highlighting the substantial benefits drawn from working with YouTube and the needs of the company.
“We had an opportunity to look at the landscape and ask, ‘What is going to work for us?’” Cordella said. “YouTube makes sense. They’re a young audience, heavily focused on video and they had the technology to pull off a massive amount of video consumption.”
YouTube will likely see a sizable increase in notoriety as well. Executives of the site hope that providing the branded video player for the games will lead to an increase in traffic to the website in general, in addition to its other video services.
WOOT! Everyone keep an eye out on YouTube ;)