Stop: at the one that you like and ask if you can buy direct or if you must go through a dealer. Who ever you deal with don't let them pressure you if they are not willing to do what it takes to help you walk away because most likely they are not going to take care of you after you buy from them. Ask yourself before you sign the dotted line.Would I come back here or send my best friend here.Service is very important to me. I like to buy local when I can.I start off with offering 10% less than asking price. Most dealers have about 25% markup remember they have to make money to stay in business.I don't want to get it for what they pay for it because then they may be in a place that they just sale it to you so they can turn over money. If they do that they are not going to be very willing to help you out if you have a problem down the road.