Join Date: Apr 2008
Location: Orange County, NC
The horse business is very much a "word of mouth" business, and what you want is exposure, e.g. Getting the results of your training seen in the horse community.
The typical method of doing this, regardless of discipline, is via shows, whether they are big shows, local shows, 4H, rodeos, etc., in-hand or unsaddle. When a horse and rider look good/do well, it is advertising for the everyone involved, the breeder, horse trainer, riding instructor, and barn. At a show, you want people to leave asking, "Who trained that horse?". When people start asking that question and your name comes up, that will be the beginning of a successful business/career.
On the sixth day, God created the Quarter Horse.
On the seventh day, he Painted the good ones.