I don't mind if CA charges and gets 25K for a horse, or whatever he can get for having his students train them. I wouldn't mind having 1/10 the salesman skills he has. And I agree that people can pay whatever they want.
However, I came across HF when doing web searches for a variety of horse riding and training issues. For months before I was a member, I'd read threads that came up in a search engine. Other horse forums also exist and give advice, but I decided to join THIS one because so many of the threads included level-headed advice.
My comment about learning to ride comes from personal experience. I bought Mia who was "perfect for a beginner", and she wasn't. Trying to learn to ride on her made her worse, and it reached the point of being dangerous. When I went to talk to the trainer who had worked with Trooper, I think she was pleasantly surprised when, after describing my problem, I asked for a recommendation for someone to teach me how to ride. "6-9 months from now, if my riding is better, then I'd like you to start work with Mia..."
Turned out it was 8 months. But without serious work on MY RIDING, no training was going to help Mia. Because MY RIDING was a big factor in HER problems. Not all of it, by any means. She'll always be a high-strung horse who seems to enjoy scaring herself. But a bad rider can ruin a good horse pretty fast. If the rider is leaning back when her horse needs to go up a steep grade, then someone needs to help her with her riding BEFORE she sinks $25K into a horse that may be ruined. Or even $1200, like I spent on Mia.
I don't enjoy confessing to stupidity and lack of ability. However, if there is even one old fart lurker who is about to do what I did, and who decides to take riding lessons FIRST...it will be worth it. Since CA showed a video about his Signature Horses that, IMHO, revealed a rider in need of lessons, I'm guessing he won't turn down $25,000 and insist they learn to ride better first. Maybe they will read it here, instead.