This is how training with lurve, butterfly farts and glitter rainbow unicorn poop turns out:
Unicorn farts! I'm still laughing!!!
I agree the second one as well. The first one has a main picture of a girl leading a horse out of a snow covered field by just a rope over its neck while surrounded by other horses - that looks mildly dangerous to me.
I know I'm chiming in a bit late, but I thought I'd add a little blurb on my opinions.
I don't subscribe to the idea that "love love love will always be the best way". But I do believe that it's vital to listen to the horse, build trust, and always think outside of yourself.
The first trainer looks better if you're looking for a personal horse that you'll be riding indefinitely. However, if you want a push button horse that says yes ma'am and yes sir to anyone and everyone (lesson type), the second might be better.