Advertising as a Trainer? Any Ideas?

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Advertising as a Trainer? Any Ideas?

This is a discussion on Advertising as a Trainer? Any Ideas? within the Horse Training forums, part of the Training Horses category

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    • 3 Post By Brighteyes
    • 4 Post By Cherie

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        09-17-2012, 07:55 PM
    Advertising as a Trainer? Any Ideas?

    I didn't quite know how to phrase that title... I just need some help on finding ways to get myself out to the public as a trainer. I'm in school and am just looking for some horses get under my belt as a trainer thus my prices are reasonably low. I'm not going to give you guys my whole resume- But I do have enough experience to get started. I also have some international references.

    I've been on the infamous craigslist in my small-town area, and have only received small bites on the add that only dissolved quickly. I'm wondering if anyone out there knows another website that may spark some more interest. I have the facility to train in, just not many horses... Haha! The horses I do have are all older and retired.
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        09-18-2012, 08:57 PM
    Green Broke
    Try posting on boards at tack shops and stuff.

    Delete and repost over and over on craigslist keep it on those front pages!:P
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        09-18-2012, 09:01 PM
    Green Broke
    Word of mouth is the best. You can't really force word of mouth. Do a really good job with your first couple gigs and people will start seeking you out. The trainer in my town doesn't have a web site or signs or advertising of any kind. He just does a good job and everyone brings their horses to him.

    It won't hurt to put out cards in vet's offices and tack stores, however. You gotta get those first couple fish somehow.
    WickedNag, BCtazzie and Foxhunter like this.
        09-18-2012, 09:01 PM
    Find out if your local area has a horsey type facebook group and get yourself invited to it. Put the word out that way. Also contact your local 4-h office and get horse leaders' email addresses and send them all an email, maybe offering a slight discout for 4-h'ers. If you have a good farrier who likes you, ask him to spread your name and maybe give him a card or two.
        09-19-2012, 03:41 PM
    Super Moderator
    I have a couple of questions you need to ask yourself:

    Are you able to 'fix' spoiled horses and really bad problem horses? If you put yourself out there as a public trainer, that is what you are going to attract.

    Can you put a pretty good 'finish' on a horse or are you looking for colts to start? There are about 100 colt starters for every person able to put a decent finish on a horse, either English or Western. There are even fewer trainers than can get one competitive or show ready. Which can you do or do you want to do?

    If you want to be able to finish horses and get them show or event ready, your best bet would be to try to get on with a really good trainer as an assistant. Starting colts and warming up horses for a really well-respected trainer offers many more possibilities in this day and age than going out on your own right away. You will learn more, you will be exposed to a lot better horses and a there is a lot more future than the clientele any Craig's List ad will get you. Those ads will just get you hurt. You better have good insurance.

    If you are only able to or want to start colts, why don't you just buy project horses, train them as far as you can and resell them. They are dirt cheap right now. If you can get a solid, 'gentle ready to ride for anybody' kind of horse made, you will make a lot more money and be able to do it YOUR WAY and make what you want. If you start selling these kinds of horses, I guarantee that you will have a lot of people want you to ride theirs -- so you can be 'picky' and turn away the spoiled crap if you do not want to deal with them.

    JMHO and a few things to think about.
        09-20-2012, 10:03 AM
    I second the word of mouth. And the make sure you have enough (and good) insurance.

    Last Sept I started with one client, no students. Currently, I have 4 clients horses (another arrives next week) and 16 students who ride with me once a week now and I am teaching out of 2 barns. My advertising is students and clients passing on my business card to others.
        09-21-2012, 10:29 PM
    Wow, thanks everyone! I got some good ideas and you guys helped me think a little more about what I want to fixate my training on. Awesome advice!

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