I'll just copy some bits and pieces from http://www.horsewhisperer.com/index.html
"Proper training lowers the activation level of the horse's instinctual behaviors. When a horse is properly trained, the incidence of dangerous instinctive behavior is negligible. A sudden surprise to the horse might prompt a reaction, but it will be moderate and very short-term."
I don't even want to go into this, too much to say. But, basically I disagree with suggestion of altering innate characteristics of an animal.
"In minutes, he will have previously unmanageable horses performing perfectly, and doing so willingly and with enthusiasm."
(This to me is simply foolish to say that every horse will work willingly and with perfection each time. Horses are different individuals and one training method will NOT guarantee perfection for each horse each time IMO.) This just seems like a selling point, which I do not like.
"Soon the horse is giving to Bell exactly what is wanted, and doing so out of a willingness to please. The word "love" would not be inappropriate here."
The love suggestion irritates me. Yes, it is romantic (as in romanticism!) that the horse would willingly abide by the owner because of love and friendship, but this I find untrue. It's submission and instinct to have a leader to follow.
"Bell explores the animal using his remarkable search touching. Soon the horse is caught up in the enjoyment of the experience. The tension vanishes and the bonding begins. Through touch, Bell communicates trust and love, and every moment is spent reinforcing these feelings between horse and trainer."
This is playing the role of romanticism IMO && is also very unrealistic to presume the horses tension will disappear suddenly. Not realistic at all.
Sounds like a Tom Dorrance wannabe && someone eager for cash. =/